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A Cultural Approach to Customer Service

Volume: 3 Issue: 6 Published: July 1991
Available as Price : $17.95 - Please order from the main window
Table of contents
Worlds apart in customer service: Asians and Americans
Creating advertising for the Hispanic market: Hispanic ad agency director shares his views
Canada Focus: Assessing diverse community groups
Cultural sensitivity in customer service: Frill or competitive necessity?
Solving problems between staff & customers: A critical incident
The Japanese approach to customer service
Consultant Profile: An "intercultural" approach to customers- An adventure with Clifford Clarke
Looking for a consultant?: A new intercultural/international database service
Part 1: The cultural dimensions of technology transfer
New Resources: Dynamics of Successful International Business Negotiations
New Resources: Managing Diversity, A Guide to Effective Staff Management
New Resources: Managing a Multi-Cultural Workforce: the Mosaic Workplace
New Resources: Working with Japan, A Practical Guide to Business Success
New Resources: EXTEND, Multi-Cultural Magazine
Resource Review: Managing Diversity
Resource Review: "Bridging the Culture Gap" and "Managing the Overseas Assignment"
Culture Memo: Understanding customers
Readers' Forum: "Can you identify a good example of a "cultural" approach to customer service and why it's good?"

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